Case Study: Driving 20% Annual Growth for a Manufacturing Company

Our Approach

1. Pay-Per-Click (PPC) Optimization

• Problem: Their Google Ads account was poorly managed. Budgets were wasted on irrelevant keywords, and success was tracked by simple email submissions instead of actual quote requests. As a result, campaigns were optimized toward junk leads rather than revenue-driving prospects.

• Solution: We overhauled their account by focusing on buyer-intent keywords and redefining a “conversion” as a quote submission instead of an email. By restructuring bidding and targeting, we significantly increased the volume of qualified leads and eliminated wasted spend.

2. Search Engine Optimization (SEO)

• Problem: Previous SEO efforts created low-value content pages with no calls to action, resembling generic encyclopedia entries. They lacked strategic intent and failed to generate engagement.

• Solution: We developed an SEO strategy centered on high-intent keywords and conversion-focused content. We positioned the client as a thought leader, increased search visibility, and enhanced on-page conversions by integrating persuasive sales language.

3. Advanced Analytics & Reporting

• Problem: The company had little insight into how marketing drove revenue. Their reports suggested campaigns barely broke even, as they only tracked immediate sales and overlooked customer lifetime value. Initial campaigns delivered a 1:1 return on ad spend for new customers and roughly 70% of sales came from repeat customers.

• Solution: We conducted a deep analytics review and uncovered a more accurate ROI picture:

• We discovered that new customers would regularly reorder multiple times their first year but prior reporting had categorized all reorders as “existing customers” rather than attributing them to initial acquisition efforts.

• By correlating new customer acquisition with multi-year reorders, we proved the average 4-year customer lifetime value was 31x higher than acquisition cost.

• This insight gave the client confidence to increase ad spend by 30%, knowing it would fuel long-term growth.