Conversion Rate Optimization (CRO)
Turning More Traffic into Tangible Outcomes

Our CRO Process: Research → Hypothesize → Test → Iterate

1. Data & User Insight

Using tools like Google Analytics, Hotjar, session recordings, and user surveys, we uncover where users get frustrated and leave.

2. Hypothesis & UX Improvements

Based on that data, we test:

• Improve load time, streamline navigation, reduce visual clutter

• Simplify forms and minimize friction in your conversion flow

• Design impactful, clear CTAs that encourage action

3. A/B & Multivariate Testing

We execute controlled A/B tests — experimenting with headlines, CTA placement, form length, visuals, offers — and implement winners to improve results incrementally.

4. Ongoing Optimization & Reporting

Performance is continually reviewed: click behavior, scroll depth, drop-off points, conversion actions — all monitored and refined for better metrics.

Our CRO Expertise for Your Industry

We apply these CRO best practices adapted to your sector:

• Healthcare: Streamlined contact or inquiry forms with trust signals and compliance-sensitive content

• Manufacturing: Simplified conversion points optimized for B2B lead quality and form usability

• Retail & eCommerce: Sticky carts, clear trust badges, strategic layout testing, checkout simplifications

• Legal Services: High-trust design, clear booking or intake inquiries, simple navigation

Every recommendation is rooted in what resonates with your prospects and what converts.

Key CRO Focus Areas We Optimize

• Page Speed & Load Time: Fast loading improves user satisfaction—and conversion outcomes significantly

• Landing Page Design & Navigation: Laser-focused layouts and intuitive user flows help reduce confusion and friction

• Clear, Compelling CTAs: Action‑oriented messaging in prominent placements drives stronger engagement

• Forms & Lead Capture Optimization: Shortening forms, using smart labeling, staged steps, and improved UX boosts completion

• Social Proof & Trust Signals: Testimonials, case studies, certifications, and badges reduce perceived risk and support conversions

• Personalization & Behavioral Optimization: Dynamic content variations, targeted messaging, and remarketing help drive repeat engagement

Why Choose Losek Consulting for CRO?

• Veteran Marketing Expertise: We combine two decades of digital experience with deep CRO process knowledge

• Data-Driven Optimization: Every change is backed by analytics, user behavior research, and proven testing

• Tailored CRO for Your Industry: Each strategy is adapted to the unique needs of health, manufacturing, retail/eCommerce, or legal services

• Performance & Transparency: You get clear, actionable analytics and ongoing strategy adjustments to sustain gains

Ready to Convert Better?

If you're driving traffic but not seeing the outcomes you’d expect, conversion issues may be standing in the way. By aligning your site experience with real user behavior and data-backed testing, we help you turn more visitors into clients.

Let’s optimize your website together. Contact us to discuss how CRO can unlock greater impact from your existing traffic.